From "cringe" content to unexpected storytelling, Kristen Corral shares the unconventional playbook behind her brand's growth.
Why This Matters
Why This Founder Stopped Marketing to Her Target Audience and Went After the 97% Who Weren’t Looking for Her
- Kristen Corral, founder of a successful brand, decided to shift her strategy.
- Instead of targeting her initial audience, she focused on the 97% who weren't looking for her product.
- Her unconventional approach led to growth through cringe-free, effective storytelling.
What happened? Kristen Corral's brand grew by embracing an unexpected audience. Why does it matter? Her strategy proves that sometimes, not targeting your ideal customer can lead to bigger success.
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