“Cricket is at a crossroads,” says Uday Shankar. As vice-chair of JioStar – the behemoth Indian platform that serves more than 500 million viewers, spends some $3.9 billion a year on content, and was built, in no small part, on the back of cricket rights – he is not speaking as a neutral observer. The […]
Why This Matters
JioStar boss Uday Shankar drops a bomb: Cricket boards are pricing themselves out of the biggest market! 🚨 #CricketBailout 🏏 India's #TVKing reveals all in EXCLUSIVE interview 📢
Cricket is at a crossroads. JioStar's Uday Shankar, vice-chairman of the behemoth Indian platform, says cricket boards are making a costly mistake by overpricing rights. It's a move that could impact millions of fans. 🙀
So, who will blink first? The cricket boards or the viewers? 🤔 #CricketRights #TVGiant
Key Points
- “Cricket is at a crossroads,” says Uday Shankar.
- As vice-chair of JioStar – the behemoth Indian platform that serves more than 500 million viewers, spends some $3.9 billion a year on content, and was built, in no small part, on the back of cricket rights – he is not speaking as a neutral observer.
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